Unintentional Grounding originally began intended as a podcast. Ultimately Daniel decided that moving over to YouTube as his preferred vehicle of content delivery was the best way to go. And with that, he enlisted my help to generate a brand and look to his channel that we both thought would communicate what Unintentional Grounding was all about. This is the first time I had begun dabbling in motion graphics and used it as a learning experience. With this level of engagement, I was able to ensure correct implementation and use of every branding asset and graphic.